Sellwin Group, a distributor and producer of household cleaning products, beauty care products and personal hygiene products in Belarus, has decided to launch its own line of detergents for the care of baby clothes on the market. The name, logo and packaging design were created by the agency AVC.

When developing a new brand, it was important to distinguish it among the strong competitors who have entrenched themselves on the shelf and, at the same time, inspire the trust of a very demanding audience – young parents.

The name Mama Znayet (Mom Knows) reflects the recommendation of the most important expert in the life of every child: only a mother knows what her baby needs! The dominant colors of the brand are white and green. They facilitate customization and create the necessary associations with cleanliness, safety and sustainability, which are key requirements for baby products.

The author's illustration of a mischievous little turtle creates a positive mood, adds dynamics and emotion that a children's brand needs. This is a good impulse buying driver.